Flyease
NIKE (2020)
This project was a continuation of the “Nike Phantom GT” video, for which we carried over much of the aesthetic and visual cues. I designed all the graphics as well as the animated typography (see Phantom GT for more on that process).
I used the same typography/marker treatment, and we included some “crafty” elements. The idea was to allude to a sense of hand-made, DIY, but elegant and still on brand with Nike.
I made two versions of the same graphic, one for Youtube (represented by the opening window genie effect) and the other for social media (the app opening up), including the pixel-art icon.
To represent Carson Pickett talking about her memories as a child, I came up with the idea of the boots hanging from her high-school locker.
Final version the locker graphic.
Unused graphics.
